Tag Archives: branding

Destroying Brand Integrity and With it … Brand Value

Many people have been skeptical for decades or longer as to the real difference between one brand of gasoline and another. Many suggest that one of the reasons no brand can charge much more than a private brand, much less … Continue reading

Posted in brand | Tagged , , , , , , | Leave a comment

Branding Efforts Need To Propagate Across The Company

I was walking through the Indianapolis Airport recently and spotted the tail you see in the picture. For Gen X and Millennials this tail may not mean anything, but for Boomers and their parents, in California at least, this hits … Continue reading

Posted in airlines | Tagged , , , , , | Leave a comment

It’s Still About Execution

Most CPG companies spend a fortune on branding. I wanted a Diet Dr. Pepper the other night and found these two machines at the place I was visiting. Which one do you think would have the Diet Dr. Pepper in … Continue reading

Posted in brand, promotion | Tagged , , , , , | Leave a comment

The Absurd Power of Branding … or Not

Recently Stephen Colbert took aim a what he referred to as the absurd power of branding. In truth I believe he, as others do, has mistaken celebrity with branding. His particular rant was about Kanye West’s new clothing line with … Continue reading

Posted in brand | Tagged , , , , , , | Leave a comment

Brand basics? Maybe not

At the recent ANA Branding conference, Steve Bratspies from Wal-Mart spoke on partnerships. AdAge has a short video clip from his Q&A. He made some excellent comments and part of me wonders why he had to make them. He commented … Continue reading

Posted in brand, retail | Tagged , , , , , , | Leave a comment

Insights from Al Ries

In the January 5, 2009 issue of Ad Age, Al Ries published an insightful article entitled “The Difference Between Building a Business and Building a Brand.” We agree with virtually all of Al’s points in his article (as we usually do). The … Continue reading

Posted in brand | Tagged , , , , , , , , | 1 Comment

Destroying brand value … and the company

Rich Karlgaard, Publisher of Forbes, had an interesting commentary in the December 22, 2008 issue (reprinted from his blog). He opined that Detroit’s US automakers had made a fatal brand positioning mistake many years ago (and I say one of … Continue reading

Posted in Automobile Industry, brand, Marketing | Tagged , , , , , , , , , | 1 Comment