Tag Archives: definition of marketing

Where’s The Disruption Opportunity Really?

Philip Kotler, recognized Marketing Guru and Professor, said, “…most of the impact of marketing is felt before the product is produced, not after.” And yet almost everything we read about today is tactics for improving what Marketing does after the … Continue reading

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We Need to go Back to a 1950s Definition of Marketing

We need to go back to an OLD definition of Marketing to succeed in the future. Studies by the Association of National Advertisers among others have found that the Chief Marketing Officer of most companies is really only responsible for the … Continue reading

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What is Marketing?

Marketing is the most undefined word in business precisely because it has so many definitions, and too many business people and academics do not agree on the definition to use. For most people it is about the “back-end” of marketing, or the … Continue reading

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