Tag Archives: CMO tenure

New Excuse; Same Result

If you take a look at the CMO category on this blog you will see that I have posted about the short tenure of “CMOs” for a while. It won’t take you long to see my point about why that … Continue reading

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Working With A Target On Your Back

We have noted for years in this blog that the CMO position has a high turnover rate. We even suggested in one post that this is because when things go bad, the CEO needs to fire someone visible and by … Continue reading

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Now You Can Relax … Or Not

Spencer Stuart, in a recent article, noted that CMO tenure was continuing its upward trend and was now at 45 months (as of 2013). We noted this back in 2013 when they first reported it for 2012. The article shows … Continue reading

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ReBrand, ReLaunch, Resign

A while back I posted about the 3-Steps in the CMO’s life cycle: ReBrand, ReLaunch and Resign. I was reminded of those three steps while reading about the battle going on between KFC (formerly known as Kentucky Fried Chicken) and a … Continue reading

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The 3-Steps in the CMO’s Life-Cycle

I recently had the opportunity to speak in the Republic of Ireland as well as Northern Ireland. While there I was interviewed on BBC Radio Ulster regarding my take on how to deal with the economic downturn facing some companies … Continue reading

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