Tag Archives: new product introduction

Perception Is Everything

United Airlines announced Economy Basic fares last week. What an utter disaster it’s been. The perception of most people appears to be that United is taking away even more services from the beleaguered coach traveler. Scrooge. The truth is far … Continue reading

Posted in communication, Uncategorized | Tagged , , , | Leave a comment

If At First You Don’t Succeed…

…Try, try again. But doing the same thing over and over and expecting a different result is the definition of insanity. So, if you are going to try, try again, at least try something different. Which brings me to Pepsi. … Continue reading

Posted in product introduction | Tagged , , , | 1 Comment

Sales People Want New Products to Sell and Other Myths

In my experience if you ask sales people what they need to increase their sales they answer with one (or more) of these three items: 1. Lower prices 2. More leads (or floor traffic or its equivalent) 3. New products … Continue reading

Posted in Innovation, sales | Tagged , , , , , , , | Leave a comment

If You Build It, They Still May Not Come, Even Though They Should

I came across a really cool new product last week that I wanted to share for two reasons. One it is a really cool (ok I said that) and two, I think there is a marketing lesson in this product.  … Continue reading

Posted in Uncategorized | Tagged , , , , , | 2 Comments