Tag Archives: Marketing communications

Some Major Retailers Really Don’t Get It

The difficulties major brick and mortar retailers are experiencing is not news. The stocks are being hammered, stores are closing, and I suspect it is crunch time in the C-Suites. Yet they still don’t get it. And the “it” is not … Continue reading

Posted in retail | Tagged , , , , , , | 1 Comment

Perception Is Everything

United Airlines announced Economy Basic fares last week. What an utter disaster it’s been. The perception of most people appears to be that United is taking away even more services from the beleaguered coach traveler. Scrooge. The truth is far … Continue reading

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Optimizing Your Marketing Communications Mix

On those few occasions when I am in town for a full week or more, I often go through my “archives.” I found this gem tucked away in a folder that was mislabeled. While not earth shattering, it’s worth remembering. … Continue reading

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Confusing Activity With Results

The advent of “marketing automation” seems to have really revved up the marketing communications/sales enablement teams in many companies. Unfortunately, as often happens with shiny new tools, people get carried away. This can be further compounded by the marketer’s (or … Continue reading

Posted in customer satisfaction, customer service, sales | Tagged , , , , | 1 Comment

Lessons in Brand Positioning

An article yesterday in Advertising Age reflects on what Marketer’s can learn from the election campaign tactics. The article astutely discusses pro-active things marketing communications experts can do to deliver their message in today’s multi-channel universe. However, the article does not … Continue reading

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Marketing vs Marketing Communications

Ralph and I are often frustrated by the confusion most people have between marketing communications and Marketing. Too many people believe they are effectively the same thing. This is further compounded by the fact that many CMOs are really just CMCOs. … Continue reading

Posted in brand, Marketing | Tagged , , , , , | 1 Comment

Confusing activity with results…

Or output with outcomes are both classic mistakes we see many marketers (and others) make. We have spoken about this mistake in several presentations over the years, most notably when talking about marketing communications activities. As such, we are always … Continue reading

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