Tag Archives: CMO longevity

New Excuse; Same Result

If you take a look at the CMO category on this blog you will see that I have posted about the short tenure of “CMOs” for a while. It won’t take you long to see my point about why that … Continue reading

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Working With A Target On Your Back

We have noted for years in this blog that the CMO position has a high turnover rate. We even suggested in one post that this is because when things go bad, the CEO needs to fire someone visible and by … Continue reading

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Now You Can Relax … Or Not

Spencer Stuart, in a recent article, noted that CMO tenure was continuing its upward trend and was now at 45 months (as of 2013). We noted this back in 2013 when they first reported it for 2012. The article shows … Continue reading

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CMO’s sticking longer

Spencer Stuart notes that CMO tenure has increased consistently since 2004 from an average of 23.6 to 45 months. Debate as to cause abounds. Since it’s been a steady rise each year, I postulate that it’s due to CMOs and … Continue reading

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