Tag Archives: CMO turnover

New Excuse; Same Result

If you take a look at the CMO category on this blog you will see that I have posted about the short tenure of “CMOs” for a while. It won’t take you long to see my point about why that … Continue reading

Posted in CMO | Tagged , , , , | Leave a comment

Working With A Target On Your Back

We have noted for years in this blog that the CMO position has a high turnover rate. We even suggested in one post that this is because when things go bad, the CEO needs to fire someone visible and by … Continue reading

Posted in CMO | Tagged , , , , , | Leave a comment

ReBrand, ReLaunch, Resign

A while back I posted about the 3-Steps in the CMO’s life cycle: ReBrand, ReLaunch and Resign. I was reminded of those three steps while reading about the battle going on between KFC (formerly known as Kentucky Fried Chicken) and a … Continue reading

Posted in brand, Marketing | Tagged , , , , , , , | 1 Comment

The 3-Steps in the CMO’s Life-Cycle

I recently had the opportunity to speak in the Republic of Ireland as well as Northern Ireland. While there I was interviewed on BBC Radio Ulster regarding my take on how to deal with the economic downturn facing some companies … Continue reading

Posted in Marketing | Tagged , , , , , , , | 5 Comments

A bit more on CMO turnover

The business week article that Ralph mentioned in the previous post also noted a “fatal” flaw in the role of marketing in most companies. If you read the article (can’t find it on the BW website to link to, sorry), … Continue reading

Posted in CMO, Marketing | Tagged , , | 1 Comment

CMO instability due to lack of process management

The current issue of Business Week has an extensive article on the short tenure of CMOs.  It seems that they have a shorter life than any other position in the C-suite.  This really isn’t very surprising to us.  After all, … Continue reading

Posted in CMO, process management | Tagged , , , , | Leave a comment