Tag Archives: commodity pricing

Destroying Brand Integrity and With it … Brand Value

Many people have been skeptical for decades or longer as to the real difference between one brand of gasoline and another. Many suggest that one of the reasons no brand can charge much more than a private brand, much less … Continue reading

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Clearly it’s a commodity

The ads run by many of the various auto insurers fascinate me. Companies such as Progressive, Geico and 21st Century Insurance, just to name three, focus on a common theme. In most of their ads they tell us that x million people switched to … Continue reading

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