Tag Archives: brand value

Erasing a Problem Brand the Easy Way

Bayer is buying Monsanto. Many Americans recognize Bayer as aspirin, but really they are a global drug maker based in Germany. Monsanto is a global agri-products maker with a truly bad brand reputation at this point. So, smartly, Bayer is … Continue reading

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Value pricing

Advertising Age noted in a recent article that several major brands are working to redefine value priced from simply low-priced. I have to agree this is a great strategy, since we wrote a paper on this exact subject in 2005. … Continue reading

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Brands are mind triggers

A well-known and positioned brand is a short-hand mind-trigger that is tremendously valuable. Is there any wonder that the Kodak brand has been licensed for digital cameras? While Kodak, the company, may have been unable to leverage the brand into … Continue reading

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What is the most valuable brand in the world?

Every year the folks at Millward Brown use their BrandZ study to tell us who has the most valuable brand in the world. This year they declare Apple as the most valuable brand, besting Google after their four-year reign. The folks at Millward Brown … Continue reading

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Why some brands are losing relevance

Consumer brands are designed to create floor traffic for retailers (because the consumer wants the brand) and value over private label products because the branded products are innovative and worth the increased price the consumer pays. Over the last 15 … Continue reading

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