Tag Archives: destroying brand value

The Demise of a Great Brand

It is sad to see the demise of a once great brand. It is even sadder when the demise is self-inflicted. And, as is often the case, this time it was caused by a focus on cost not the value … Continue reading

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Destroying Brand Integrity and With it … Brand Value

Many people have been skeptical for decades or longer as to the real difference between one brand of gasoline and another. Many suggest that one of the reasons no brand can charge much more than a private brand, much less … Continue reading

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The easy path to brand destruction

A great brand is a terrible thing to waste … or destroy. It can take decades to build a brand and months to kill it. The Holiday Inn was once a great brand. It was ruined because it became inconsistent. … Continue reading

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