Tag Archives: commodity products

Destroying Brand Integrity and With it … Brand Value

Many people have been skeptical for decades or longer as to the real difference between one brand of gasoline and another. Many suggest that one of the reasons no brand can charge much more than a private brand, much less … Continue reading

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Are you in a viciously competitive business? Boy, am I glad!

This is my first inspirational post – fair warning! I have recently spent way too much¬† time noodling around the world of economy pens and pencils, and the blogs that are devoted to them.¬† You know, the pens and pencils … Continue reading

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