Tag Archives: the real role of Marketing

We Need to go Back to a 1950s Definition of Marketing

We need to go back to an OLD definition of Marketing to succeed in the future. Studies by the Association of National Advertisers¬†among others have found that the Chief Marketing Officer of most companies is really only responsible for the … Continue reading

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What is marketing? Or why did the Kin fail?

Most pundits suggest that the Kin marketing program was clever, on target and effective. However, the Kin did not sell. Why not? It’s obvious now: the product did not meet the needs of the target market. Whose fault is that? … Continue reading

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