Tag Archives: marketing’s role in the company

How To Grow Revenue: WOOD Radio Interview

I was interviewed on WOOD Radio in Michigan about using Marketing to grow revenue. It’s about a 35 minute interview as the commercials were removed. Apologies for the slurred “s” words due to the connection. Given it a listen. Mitch … Continue reading

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We Need to go Back to a 1950s Definition of Marketing

We need to go back to an OLD definition of Marketing to succeed in the future. Studies by the Association of National Advertisers¬†among others have found that the Chief Marketing Officer of most companies is really only responsible for the … Continue reading

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