Tag Archives: roles of the CEO

Who Is Responsible For Customer Intimacy?

Posted on February 10, 2015 by Mitch Gooze

Trick question you say: Everyone in the company. Well maybe, but who is the driver responsible for making sure it happens. One can answer the CEO because he/she sets the tone and culture for the company as a whole. Ok, … Continue reading →

Posted in customer loyalty | Tagged , | 1 Comment

Another example

Posted on July 26, 2011 by Mitch Gooze

If you follow me at all you know I am a strong believer that CEOs and CMOs spending time with customers is a key to business success. While I have not proven this to be the case, I have enough anecdotal evidence … Continue reading →

Posted in retail, Spending time with customers | Tagged , , , | Leave a comment