Tag Archives: roles of the CEO

Who Is Responsible For Customer Intimacy?

Trick question you say: Everyone in the company. Well maybe, but who is the driver responsible for making sure it happens. One can answer the CEO because he/she sets the tone and culture for the company as a whole. Ok, … Continue reading

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Another example

If you follow me at all you know I am a strong believer that CEOs and CMOs¬†spending time with customers is a key to business success. While I have not proven this to be¬†the case, I have enough anecdotal evidence … Continue reading

Posted in retail, Spending time with customers | Tagged , , , | Leave a comment