Tag Archives: spending time with customers

Assumptions That Can End You

Last week we posted regarding assumptions and how they can lead to a company’s demise. We got a large example of this right after our post, when Dean Foods filed for bankruptcy. Dean is the largest milk company in the … Continue reading

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The Real Reason Sony Lost It’s Mojo

A recent article in Business Week, “Sony Bets It Can Find The Next Big Thing,” discusses Sony’s poor results (six annual losses in seven years) and how they are still spending close to $5B in R&D to find the product(s) to … Continue reading

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Another example

If you follow me at all you know I am a strong believer that CEOs and CMOs spending time with customers is a key to business success. While I have not proven this to be the case, I have enough anecdotal evidence … Continue reading

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Spending time with customers

Many readers know I am a BIG fan of encouraging CEOs to spend a bunch of their time out with customers. (I recommend 20-25%). While I cannot yet prove this improves the performance of your company (Bob Johnson and I are … Continue reading

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More evidence

Those who have heard me speak know I am a strong proponent of CEOs getting out of the office and spending time with customers. This can assure the CEO remembers how to think like a customer, rather than hoping the … Continue reading

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