How much is a Brand worth?

The annual silliness called brand valuation surveys is out again with CoreBrand and BrandZ reporting their authoritative results. The fact that these two “authorities” come to vastly different conclusions simply reinforces my commentary from last year. 

Nothing new to add other than commendations to CoreBrand and BrandZ for gaining publicity for a pretty much worthless set of surveys. (Ok maybe that’s a bit harsh, but…)

Mitch