Tag Archives: BrandZ

How much is a Brand worth?

The annual silliness called brand valuation surveys is out again with CoreBrand and BrandZ reporting their authoritative results. The fact that these two “authorities” come to vastly different conclusions simply reinforces my commentary from last year.  Nothing new to add other … Continue reading

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What is the most valuable brand in the world?

Every year the folks at Millward Brown use their BrandZ study to tell us who has the most valuable brand in the world. This year they declare Apple as the most valuable brand, besting Google after their four-year reign. The folks at Millward Brown … Continue reading

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