Tag Archives: marketing analytics

A Downside to Big Data and Data Mining for Marketers

By now anyone who is a marketing professional knows that analytics, big data, data mining etc. are key tools that must be mastered. Unfortunately for too many it has become a crutch or excuse to stop thinking. Another downside is … Continue reading

Posted in marketing performance management | Tagged , , , , , | Leave a comment

We Love It When Others Agree

A recent article in Ad Age suggests that it is past time for mid-market companies to embrace data to improve decision-making. We agree. In fact we have written three papers on the subject. Granted the primary source in the Ad … Continue reading

Posted in Marketing | Tagged , , , | Leave a comment

The role of the CMO

Experts have opined for some time that for CMOs to be taken seriously they are going to have to understand data. A recent article in Advertising Age, “When CMOs Learn to Love Data, They’ll Be VIPs in the C-Suite,” discusses … Continue reading

Posted in Marketing | Tagged , , , , , | Leave a comment

Stop guessing

As more marketing moves to the Internet, the skills and tools of the direct marketer become more relevant, even if you are not selling directly. Direct marketers have always relied on testing and measurement to improve. If you didn’t, you … Continue reading

Posted in Web-based Marketing | Tagged , , , , , | Leave a comment