Tag Archives: Your Space

Avis redefined … why?

Avis hired a new CMO about a year ago. As many CMOs are apt to do, she is re-branding the company. Gone is the 50 year positioning of “We Try Harder.” When asked why, she responded, “Consumer-centric brands must always evolve in order … Continue reading

Posted in brand | Tagged , , , , , | 1 Comment