Tag Archives: why don’t people buy

Digital Marketing Failure

It’s my opinion that many marketers who focus on digital marketing stop thinking. They become enamored with the automated nature of the process, and the fact that it’s “free,” and therefore don’t think, as they should. Here is recent example. … Continue reading

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If you find the pain, so what?

My friend Sharon Drew Morgan has preachedĀ for many years that facilitating change is the crux of making a sale. She tells us it’s not about the pain. She’s right … and not. In her latest blog post, Your prospects aren’t … Continue reading

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