Tag Archives: Wal*Mart

No Action Talk Only

My late friend George Nelson used to use that term (No Action Talk Only) as a descriptor for the organization with the same acronym as its name (NATO), and over the years we have applied it to many organizations and … Continue reading

Posted in customer loyalty, retail | Tagged , , , , , , , | Leave a comment

Where Walmart Went Wrong

Since Walmart’s recent announcement that they were closing a bunch of stores, pundits have chimed in about what’s wrong. A recent article at Forbes.com entitled, “Walmart’s Outdated Management Style Is Failing Customers,” suggests there is something wrong with their ability … Continue reading

Posted in customer service, retail, Spending time with customers | Tagged , | Leave a comment

Suddenly Chief Marketing Officer is Not the Right Title

A recent article in Advertising Age, “Don’t Call Me CMO: Top Marketers Say Job Has Evolved Beyond Title” reflects the sad state of the profession. The topic of the job title came up at a recent ANA conference. Comments included … Continue reading

Posted in CMO | Tagged , , , , , , , , , , | 1 Comment

Find a difference and leverage it

The world does not need another Wal-Mart. In truth it would not have needed Wal-Mart if Kmart had executed. Too many companies try to emulate a leader or compete head on in a market. Unless the leader has slipped, this is a … Continue reading

Posted in Marketing, retail | Tagged , , , , , , , , , | 3 Comments

New customers from the downturn

One of the things which happens in any downturn is that people try lower priced goods and services. They may try private label over brand, or they may shop in stores they normally have not shopped in to try to … Continue reading

Posted in Down economy, Pricing | Tagged , , , , , , , , , , , | 1 Comment

It’s critical to get it exactly right

One of the issues in a down economy is the need to get those things you do exactly right. While it is still necessary to take risks in business, you can’t afford to be wrong too many times in this … Continue reading

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Removing Costs That Don’t Add Value: A continuing Wal*Mart competitive advantage

Still Wal*Mart continues to remember one of the keys to how they became the world’s largest retailer and highly profitable as well. Two reasons really:   They have been in touch with their customers. (Sam Walton was famous for spending … Continue reading

Posted in Innovation, process management | Tagged , , , , , | 3 Comments