Tag Archives: Wal-Mart

Brand extensions

I generally agree with Al Ries. His insights into positioning have been remarkable over the years. He is a fanatic about NOT allowing brand or line extensions. His position is they usually (always) result in poorer performance than if you created … Continue reading

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There are advantages to capitalism

We try to stay away from politics in this blog, but not always. This is one of those times. The U.S. government has debated for many years what companies should do about being more “green.” Just today, President Obama talked … Continue reading

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The recession has returned to normal

The recession which started at the end of 2008 was different from almost all earlier downturns in that consumers at all income levels cut back spending dramatically. Both high-end stores and mid-range stores lost sales, while the low-end held up for the most part. … Continue reading

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Brand basics? Maybe not

At the recent ANA Branding conference, Steve Bratspies from Wal-Mart spoke on partnerships. AdAge has a short video clip from his Q&A. He made some excellent comments and part of me wonders why he had to make them. He commented … Continue reading

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It’s about focus

Not to sound like a broken record, but companies that focus tend to do better than companies that do not. If for no other reason than because they can become great and relevant at something, which assuming that is something … Continue reading

Posted in Down economy, recession, retail | Tagged , , , , , , , , , , , | 3 Comments