Tag Archives: vodka

If people were rational, prices would be too

Despite the beliefs of economists to the contrary, Kahneman & Taversky proved convincingly that human beings were not rational when it comes to prices. This point was driven home to me again when looking at Vodka. The U.S. Government defines Vodka by code as … Continue reading

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Viral marketing, tipping points, early adopters and other new ideas

Experts run around promoting the lastest and greatest ways for people to spread the word about their product or service. We all know that people talking about us and our products or services helps. The Internet has added a new … Continue reading

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