Tag Archives: Viral marketing

A Little Less Talk And A Lot More Action … Please

Lyrics from a Country-Western song resonated with me as I was reviewing some old magazine articles from my archives. The content was about the idea that the tipping point construct was not valid and that the idea of Connectors and … Continue reading

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If we could just go viral…

Word of mouth (now called viral marketing because “mouth” is only a small piece of the communication method today) marketing is highly effective. Making it happen is everyone’s holy grail. We have participated in countless conversations with customers that start, “How … Continue reading

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