Tag Archives: value pricing

Value pricing

Advertising Age noted in a recent article that several major brands are working to redefine value priced from simply low-priced. I have to agree this is a great strategy, since we wrote a paper on this exact subject in 2005. … Continue reading

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Value is always the name of the game

The San Jose Mercury News ran an article¬†today on opening a business during a recession. The writer did a good job of profiling various businesses, especially retail businesses, that open during a recession and the thinking behind how and why … Continue reading

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It’s about value not price, even in a downturn

I am reminded again that in any market customers look for value and that does not necessarily mean low price. (For more on my discussion of the miuse of the term “value priced” you can download a free white paper.) … Continue reading

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