Tag Archives: value priced

Value pricing

Advertising Age noted in a recent article that several major brands are working to redefine value priced from simply low-priced. I have to agree this is a great strategy, since we wrote a paper on this exact subject in 2005. … Continue reading

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Value is always the name of the game

The San Jose Mercury News ran an article¬†today on opening a business during a recession. The writer did a good job of profiling various businesses, especially retail businesses, that open during a recession and the thinking behind how and why … Continue reading

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New customers from the downturn

One of the things which happens in any downturn is that people try lower priced goods and services. They may try private label over brand, or they may shop in stores they normally have not shopped in to try to … Continue reading

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