Tag Archives: USA Today

Brands are mind triggers

A well-known and positioned brand is a short-hand mind-trigger that is tremendously valuable. Is there any wonder that the Kodak brand has been licensed for digital cameras? While Kodak, the company, may have been unable to leverage the brand into … Continue reading

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Headlines matter

I was reminded again today why headlines are so important in selling products and services. Your copy may be great, but your headline is what attracts attention. In today’s issue of USA Today, the headline reads: “Hurricane season may make … Continue reading

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