Tag Archives: unprofitable customers

The Customer Is NOT Always Right

There is a relatively old expression that says “the customer is always right.” Everyone knows that’s not true, but the idea is to treat them as if they are right. I have suggested that the customer is usually wrong, but … Continue reading

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11 Secrets to Marketing in a Down Economy (Part 4)

A year ago we published a paperĀ on marketing in a down economy. We identified 11 key tactics. I am sharing them in this blog over the next few weeks, but if you want them all at once you can download … Continue reading

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