Tag Archives: unbundled prices

The Pyschology of Price

I am continually fascinated by how the mind works, especially when it comes to price. Bundles are often a great way¬†to get people to buy more (up-sell or cross-sell). Making it easy to order often times gets people to buy … Continue reading

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To bundle or unbundle: that is the question

Spirit Airlines announced yesterday they are going to charge for carry-on bags. Horrors, is nothing sacred? At first glance this approach might seem harsh. Or mercenary, or stupid. On further observation, maybe not. The goal of most air travelers is … Continue reading

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