Tag Archives: Twitter

Should the CFO Run Marketing?

Since Twitter put their CFO in charge of marketing this has been a hot topic. Some said it made sense, others said no way. Part of the issue is “what is marketing?” In a post last week, I noted this is … Continue reading

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How Does This Happen? What Is Marketing?

I keep being amazed at what CEOs of large companies get conned into by their so-called “marketing departments.” (Well and smaller companies too for that matter.) There is a big “to do” going on over the fact that Twitter has … Continue reading

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Get to the point … now

In today’s ADD/distracted world you have to get to the point … quickly. Twitter gives you 144 characters and now Vine gives you six seconds of video. Unfortunately, most of these quick and easy broadcast platforms result in a lot … Continue reading

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Are you so good they don’t Tweet about you?

Gen X and Gen Y generally believe they can effectively multi-task. While this is provable false, it does not stop them from doing it anyway. The multi-screen, multi-tasking phenomenon is an example: Surfing the net, while listening to your playlist … Continue reading

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If you tweet does it matter?

The debate about the value of businesses using Twitter continues. Opinions abound. Facts are in short supply. Queries from freelance writers looking for people who have “made money” from Twitter appear almost daily. I’m sure some people have. That’s not … Continue reading

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Twitter … then and now

In the “there’s nothing new under the sun” department, I read an interesting article about John Quincy Adams and his propensity to write short notes in his diary several times a day. Kinda like Twitter. In fact, so like Twitter … Continue reading

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