Tag Archives: the role of the CMO

Marketing vs Marketing Communications

Ralph and I are often frustrated┬áby the confusion most people have between marketing communications and Marketing. Too many people believe they are effectively the same thing. This is further compounded by the fact that many CMOs are really just CMCOs. … Continue reading

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The role of the CMO

Experts have opined for some time that for CMOs to be taken seriously they are going to have to understand data. A recent article in Advertising Age, “When CMOs Learn to Love Data, They’ll Be VIPs in the C-Suite,” discusses … Continue reading

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