Tag Archives: the role of Marketing

Now P&G Reorganizes … Back to the 1950s

Several years ago we noted that the 1950s definition of Marketing was mostly in alignment with how we see Marketing; and that what has happened over the intervening years has in fact diminished the role of Marketing to one of … Continue reading

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What Is Marketing Anyway?

Classic question, usually answered with a focus on the back-end of Marketing, namely promotion, advertising, brand awareness, etc. Even Al Ries, who I admire a lot, fell victim to this thinking in a recent article. He says CEOs value innovation … Continue reading

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There’s way more to Marketing than branding

Not that long ago it was suggested that a company needed a CBO (Chief Branding Officer). We found that notion disturbing since branding is a function clearly within the purview of the CMO (Chief Marketing Officer), assuming you have a properly … Continue reading

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