Tag Archives: Television advertisement

Measurable TV

Mass advertising has suffered to some degree over the last few years as marketing communications executives have opted for output-based advertising mediums to at least seem to be measuring something. Thus the rise of the web as an advertising medium. Well TV … Continue reading

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It’s about effectiveness

A few days ago I posted about the rise of the 15 second TV commercial. Yesterday Ralph mentioned that his wife (the smart one in the family) noted that it’s about connecting and emotion.  The announcement yesterday of the winner of the … Continue reading

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Pay attention this won’t last long

The AP ran a story last week on the rise of the 15 second TV commercial. AC Nielsen notes the 15 second spot is now 34% of all national ads. What’s driving this trend? Probably the same one that drove … Continue reading

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