Tag Archives: Teledyne

If you can’t fix it; feature it

Over 2o years ago, Roy Fields, Group VP for Teledyne said that to me. At the time I did not appreciate the wisdom, but over the years I have come to love this recommendation. The merchants of downtown San Jose, … Continue reading

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Brands are mind triggers

A well-known and positioned brand is a short-hand mind-trigger that is tremendously valuable. Is there any wonder that the Kodak brand has been licensed for digital cameras? While Kodak, the company, may have been unable to leverage the brand into … Continue reading

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Resurrecting old brands

Brands live longer in the minds of customers than people think. Further, assuming the brand had a positive impact at one time, that is what is usually remembered. This fact has caused astute business people to buy old brands and … Continue reading

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