Tag Archives: tag lines

Do Tag Lines Really Matter?

Whenever a company replaces their CMO or otherwise needs a new “something,” they often change their tag line. Problem is, not much else changes, just the tag line. Makes the company feel better, but often it is just rearranging the … Continue reading

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Don’t You Just Hate It When That Happens?

Take a look at the cover of this latest Business Week magazine. What’s wrong? If you’re Johnson and Johnson, it’s not really the way you want to make the cover of the magazine, but that’s pretty obvious. And not where … Continue reading

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Let’s get emotional

Al Ries had a great article in yesterday’s Advertising Age┬ámagazine about emotion and slogans. Pundits have suggested for some time now that brands need to make an emotional connection with the user. Many companies have created a social networking strategy … Continue reading

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