Tag Archives: Social media

Do They Work Hard To Be This Stupid, Or Does It Come Naturally?

Ok, that might be a little harsh, but JC Penny deserves it. After they tossed Ron Johnson who was repositioning the stores really and brought back the guy they fired for unacceptable performance; they then hired a home improvement CEO to fix … Continue reading

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Get to the point … now

In today’s ADD/distracted world you have to get to the point … quickly. Twitter gives you 144 characters and now Vine gives you six seconds of video. Unfortunately, most of these quick and easy broadcast platforms result in a lot … Continue reading

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The power of social media

There is no question that social media of various flavors can be a useful tool for marketers. But it for sure makes lots of money for the social media platforms. The more users of Facebook, YouTube, et al, the more … Continue reading

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Social media is a tactic not a strategy

What’s your social media strategy is the wrong question. The right question is whether and how to use social media tactics to help you grow. Companies grow from: Creating new customers Increasing share of customer or share of wallet Retaining more … Continue reading

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