Tag Archives: Silicon Valley

Direct vs indirect competition

Most companies attempt to understand and counter direct competition. The best do likewise with indirect competition. (Alternatives that customers can choose instead of buying from your firm; even though the product or service acquired may not be identical, it uses … Continue reading

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Co-branding

The City of San Jose has brand envy and wants to co-brand. The problem is that the co-branding would only benefit San Jose, while diluting the message. San Jose is in the heart of Silicon Valley. It is the self-proclaimed … Continue reading

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