Tag Archives: San Jose Airport

Now that’s customer-centric

As airports renovate they are trying to find novel ways to offer added value for their traveler. San Jose Airport’s new Terminal B has seat power in many of the waiting area seats at the gate. No need to look around … Continue reading

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Marketing 101: The “complete” product

One of the things you learn in basic marketing is the concept of a “complete” product. That is, making sure you can offer your customer all of the “things” they expect with a product such as yours. This might include … Continue reading

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