Tag Archives: roles of marketing

Product Marketing vs Product Management

The terms Product Marketing and Product Management are often interchanged, misused and/or misunderstood. They are two of the four roles of Marketing. This video helps to clarify the important distinctions between these two roles. Mitch & Ralph Advertisements

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The role of Marketing in business

Most people’s view of Marketing is limited to advertising and related constructs. Seth Godin in a recent blog post reminds us of that. He also presents a visual construct and recommendation for solving Marketing problems. I agree with his construct. However, … Continue reading

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