Tag Archives: Rich Karlgaard

New customers from the downturn

One of the things which happens in any downturn is that people try lower priced goods and services. They may try private label over brand, or they may shop in stores they normally have not shopped in to try to … Continue reading

Posted in Down economy, Pricing | Tagged , , , , , , , , , , , | 1 Comment

Destroying brand value … and the company

Rich Karlgaard, Publisher of Forbes, had an interesting commentary in the December 22, 2008 issue (reprinted from his blog). He opined that Detroit’s US automakers had made a fatal brand positioning mistake many years ago (and I say one of … Continue reading

Posted in Automobile Industry, brand, Marketing | Tagged , , , , , , , , , | 1 Comment