Tag Archives: rental cars

Attitude matters

I’m waiting for the rental car bus at O’Hare (ORD) tonight and I notice that lots of cars are stopping in the rental car pick up area to pick up passengers even though they really aren’t supposed to do that there … Continue reading

Posted in customer service | Tagged , , , , , , | Leave a comment

Destroying brand value … and the company

Rich Karlgaard, Publisher of Forbes, had an interesting commentary in the December 22, 2008 issue (reprinted from his blog). He opined that Detroit’s US automakers had made a fatal brand positioning mistake many years ago (and I say one of … Continue reading

Posted in Automobile Industry, brand, Marketing | Tagged , , , , , , , , , | 1 Comment