Tag Archives: re-engineering

What is Lean Advertising?

Advertising Age published an interesting set of findings from The Association of National Advertisers (ANA) about a significant shift to more use of in-house advertising from outside agency usage. The title of the article “Leaner Ad Budgets Mean …” got … Continue reading

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All process improvement is not lean thinking

My friend Bob Caveney¬†shared with me a story he had recently heard. It may be¬†one you have heard before, but it got me thinking about lean and process improvement approaches and how they are applied by various companies. A guy … Continue reading

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