Tag Archives: product names

What’s In A Name?

Companies spend big bucks selecting product names. Rebranding efforts are often driven by the perceived need for a “better” name. Some names have struck me as odd. One of my all time favorites was Non-Bleach Clorox. If Clorox=Bleach, what is … Continue reading

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What’s in a Name? Maybe everything.

Consider the Vegas Strip Steak. Cows have been cut up and sold as meat for a very long time. Some parts of the cow are more valuable than others. Steaks vs shoulder, vs rump, vs ground beef as simple examples. … Continue reading

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