Tag Archives: price

If people were rational, prices would be too

Despite the beliefs of economists to the contrary, Kahneman & Taversky proved convincingly that human beings were not rational when it comes to prices. This point was driven home to me again when looking at Vodka. The U.S. Government defines Vodka by code as … Continue reading

Posted in Pricing | Tagged , , , , | 1 Comment

Seven Steps To Value Acceleration (Part 4)

When Ralph and I published our book Value Acceleration, we were asked for ideas on the steps to take to get Value Acceleration for your company. We came up with seven. We will post them here over the next several of … Continue reading

Posted in Marketing | Tagged , , , , , | Leave a comment

Value priced

My wife’s hair stylist informed her that she was RAISING her prices about 9%. Is my wife going to find another hair stylist? No. Is she going to get her hair cut less often? No. Is she mad about the … Continue reading

Posted in Pricing | Tagged , , , | Leave a comment

Price vs. Value

  You don’t have to have been with us long to know we believe that nothing needs to be a commodity if you look at what the customer is buying instead of what you are selling. (If you want to … Continue reading

Posted in airlines, customer loyalty, customer service, Marketing | Tagged , , , , , , | Leave a comment