Tag Archives: PR

How Do You Get More Press?

Over the years, as an alleged marketing expert, I get asked that question. Since it’s not really my area of focus, my short answer has always been, “be newsworthy.” Of course there’s much more to it than that. Finally, I … Continue reading

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Lessons in Brand Positioning

An article¬†yesterday in Advertising Age reflects on what Marketer’s can learn from the election campaign tactics. The article astutely discusses pro-active things marketing communications experts can do to deliver their message in today’s multi-channel universe. However, the article does not … Continue reading

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