Tag Archives: Pepsi Max

2012 Super Bowl 2nd Half Ad commentary

I am not commenting on the Chrysler ad with Clint Eastwood because I did not see it. It was at half-time. And it has become a political football anyway. There were six ads that stuck out for me in the 2nd … Continue reading

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Measurable TV

Mass advertising has suffered to some degree over the last few years as marketing communications executives have opted for output-based advertising mediums to at least seem to be measuring something. Thus the rise of the web as an advertising medium. Well TV … Continue reading

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Comments on the Super Bowl Ads

Like most marketing “experts,” I comment on Super Bowl ads every year. This year is no exception. Things I noticed this year: There is no real consensus among pundits as to the “best” ad Most everyone feels that the ad … Continue reading

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