Tag Archives: Packard Bell

Brands are mind triggers

A well-known and positioned brand is a short-hand mind-trigger that is tremendously valuable. Is there any wonder that the Kodak brand has been licensed for digital cameras? While Kodak, the company, may have been unable to leverage the brand into … Continue reading

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Resurrecting old brands

Brands live longer in the minds of customers than people think. Further, assuming the brand had a positive impact at one time, that is what is usually remembered. This fact has caused astute business people to buy old brands and … Continue reading

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