Tag Archives: oxymorons

Brand extensions I don’t get

Being a believer in Ries and Trout’s concepts from their landmark book, Positioning the Battle for Your Mind, I’m not a big fan of most brand extensions. That being said, some make even less sense to me than others. Back … Continue reading

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The oxymoron ad of the Superbowl

To be fair this Super Bowl ad was pretty well done. But Dove for Men? Are you kidding me? Dove has spent a fortune creating a brand focused on women. Now they want us to believe it is for men? This … Continue reading

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