Tag Archives: Old Spice

The power of social media

There is no question that social media of various flavors can be a useful tool for marketers. But it for sure makes lots of money for the social media platforms. The more users of Facebook, YouTube, et al, the more … Continue reading

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Social media is a tactic not a strategy

What’s your social media strategy is the wrong question. The right question is whether and how to use social media tactics to help you grow. Companies grow from: Creating new customers Increasing share of customer or share of wallet Retaining more … Continue reading

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