Tag Archives: non-value-add

What is Lean Advertising?

Advertising Age published an interesting set of findings from The Association of National Advertisers (ANA) about a significant shift to more use of in-house advertising from outside agency usage. The title of the article “Leaner Ad Budgets Mean …” got … Continue reading

Posted in Advertising, Lean Thinking | Tagged , , , , , , , , | 2 Comments

Removing Costs That Don’t Add Value: A continuing Wal*Mart competitive advantage

Still Wal*Mart continues to remember one of the keys to how they became the world’s largest retailer and highly profitable as well. Two reasons really:   They have been in touch with their customers. (Sam Walton was famous for spending … Continue reading

Posted in Innovation, process management | Tagged , , , , , | 3 Comments